Who

We are an independent Strategic Branding Agency based in Mumbai.

The Tricycle represents the trinity of Empathy, Strategy and Design towards the Consumers that forms the foundation of how we do things.

The Tribe is our collective of collaborators – our Teams, Subject Matter Experts and Clients whom we see as partners.

Empathy, being one of our core cultural ethe, helps us to understand the client better, articulate the brief clearer and connect deeply with the Consumer.

We work towards translating the insights into strategies that are…

Solid yet flexible,

Futuristic yet Relatable,

Out-of-the-box yet relevant.

Meet our Tribe Chieftains

Our Clients