Creating a PASTA Packaging Avataar that is Fun and Friendly for everyday meals! Helping an iconic regional brand ‘Raj Superwhite’ to expand its reach with an objective to challenge the national brands. Upping the contemporary quotient for the Instant tea range from the veteran Tea Brand ‘Wagh Bakri’. Creating a new avatar for a regional beauty soap brand ‘NJoy’ to help them take on the national brands. Creating a Power Brand for TATA Trent – A Tesco Joint Venture Defining the Brand Personality and the Brand Communication for the ‘Quik’est growing e-grocer in town. Clients
