{"id":74507,"date":"2019-05-02T09:40:08","date_gmt":"2019-05-02T09:40:08","guid":{"rendered":"https:\/\/www.tricycletribe.com\/index.php\/?post_type=portfolio&p=74507"},"modified":"2019-05-03T13:02:18","modified_gmt":"2019-05-03T13:02:18","slug":"taking-star-bazaars-digital-arm-starquik-on-social-media","status":"publish","type":"portfolio","link":"https:\/\/www.tricycletribe.com\/index.php\/portfolio\/taking-star-bazaars-digital-arm-starquik-on-social-media\/","title":{"rendered":"Taking Star Bazaars digital arm ‘Starquik’ on Social Media"},"content":{"rendered":"

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StarQuick being an online grocery store, it was a must for the brand to connect with customers on social media.
\nOn the social media platforms, the attention span of the users is not very long. So the communication on the social media for StarQuick was designed accordingly.<\/p>\n

StarQuik introduced a grocery shopping practice that is so easy and enjoyable by bringing 10,000 plus products including the freshest fruits and vegetables home delivered at the doorstep within 3 hours, backed by Tata, ensuring trust and value for the consumer. One of the goals was to design posts that focus on these brands propositions.
\nFor StarQuik, the aspect of Quik is being addressed in the name and the focus of the brand is on the fresh produce offering, so we emphasized on the promise of freshness along with 3hr delivery service in the communication.<\/p>\n

StarQuik is all about the \u2018ease\u2019 of getting the choice of grocery products delivered at the doorstep.
\nWe summed it up in the brand leading thought \u2018Aasaan Grocery\u2019. The basic communication of the brand was majorly centred around the same.
\nThe unique brand property #AasaanGrocery was created for Digital Communication.
\nBright, fresh, attractive colours and images were used for Social Media Communication.<\/p>\n

On social media, the users do not prefer preachy posts, but they like informative & entertaining posts. The tone for social media communication was decided to be Light-hearted, Fun & Informative.
\nAs StarQuik is by definition an e-grocer, Informative posts were created describing benefits of the various food items.
\nSimple & crisp copy was used in the creatives for clear communication with
\nthe apt use of icons so the users grab the information in one look.
\nFresh grocery is displayed wherever applicable to reinforce the freshness aspect of the brand and the fact that StarQuik is all about delivering fresh groceries.
\nPeople always like a mascot that they can relate to. StarMan was used creatively in the posts with the accessories suitable to the mood of the communication. For e.g festival posts or special days posts.
\nTo have more traction on the brand page, engaging posts with colourful & quirky contests and games were designed as such posts are a hit with the Facebook audience.
\nAttractive posts and GIFs for special offers and promotions were created so that they stand out on the users feed.
\nThe aim was to have a friendly relation with the customers on social media through relatable yet distinguished posts.
\nSocial Media posts were accompanied with the clickable website link of StarQuik. Hence the similar communication was carried forward on the website banners to give users a uniform experience through digital platforms.<\/p>\n

Designing social media presence for a young brand like StarQuik was definitely refreshing!<\/p>\n","protected":false},"author":1,"featured_media":74509,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"portfolio_category":[81,75,19],"_links":{"self":[{"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/portfolio\/74507"}],"collection":[{"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/comments?post=74507"}],"version-history":[{"count":6,"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/portfolio\/74507\/revisions"}],"predecessor-version":[{"id":74558,"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/portfolio\/74507\/revisions\/74558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/media\/74509"}],"wp:attachment":[{"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/media?parent=74507"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.tricycletribe.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=74507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}